Project Date:
May 2009


Online Marketing and Social Media Strategy for Universal Music Switzerland

Universal Music Switzerland and Orange Communications SA were at one point strategic business partners.

In order to increase the special Orange Switzerland mobile phone subscriptions and create more awareness about special deals, they wanted to increase their social media presence.

I analyzed the situation in detail and gave an in-house presentation, followed by a Q+A session. Among many other things, I took into account the main target group, budget, overall marketing mix, brand credibility and reach. A few real-life scenarios were also shown: From planning and budgeting, to production and going live, keeping in touch with peers, and analysis after the end of each campaign.

Universal Music Switzerland