Complete Rollladen redesign incl. custom e-shop

The Rollladen in Zurich is the only exclusive slalom- and longboard-skateshop in Europe.

I was mainly responsible for frontend- and backend development for the completely redesigned site, which was launched in June 2003.

The site featured a bespoke database-driven e-shop, photo galleries, guestbook, newsletter, 360° panorama views, a funny Flash-intro (that you really shouldn't skip, for a change), an extensive help section and lots of other stuff. Besides many other small little features I was proud of, it used incremental search before it became mainstream. The shop featured various filter options to find your ideal board, or matching parts. The custom-built shop featured a product configurator.

Sadly, that version is no longer online (team / management changes).

Rollladen 2003